美妆类目竞争激烈、更新快，还常被贴上“非刚需”标签。但 Makartt(美甲)和JOVS(美容仪)两个品牌，都通过差异化打法和品牌力实现了增长，爆款商品名列类目前茅，
他们怎么做到的?8个痛点解答贯穿选品、定价、本土化与大促打法，跨境卖家可直接复用。
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